In September 2016, I was honored to be invited to speak at Joe and Charles’s incredible Release Notes conference in Indianapolis. Release Notes, an outgrowth of their podcast of the same name, approaches the software business as a business first and foremost. Their guiding principle is to discuss “everything but the code”.

Here’s the audio and slides from my talk. It’s called Write Your Way Out (yes, it’s a Hamilton reference). I spoke about writing and the importance of writing well as a software engineer, a product manager, and especially the owner of a software company. Watch it below and let me know what you think on Twitter.

The dates for Release 2019 in sunny Playa Mujeres, Mexico have just been announced (Oct 3—5). If you’re in the software business, I can’t recommend it more strongly. Get on the mailing list so you don’t miss tickets!